Legal
Cookie Policy
1. About this policy
This Cookie Policy explains how Latitude 30 Advisors Ltd (“we”, “us”, “our”) uses cookies and similar technologies on www.latitude30.co (the “Site”). It should be read alongside our Privacy Policy, which explains how we handle personal data more generally.
We use cookies in accordance with the UK Privacy and Electronic Communications Regulations (PECR) and the UK GDPR. Non-essential cookies are only placed on your device with your consent.
2. What are cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device, remember your preferences and understand how the site is used. We also use similar technologies such as pixels, tags and local storage; in this policy, “cookies” refers to all of these.
Cookies may be:
- First-party — set by us; or third-party — set by another organisation (e.g. an analytics provider).
- Session cookies — deleted when you close your browser; or persistent cookies — which remain until they expire or you delete them.
3. How we use cookies
We use cookies to:
- make the Site work and keep it secure;
- remember your preferences and consent choices;
- understand how visitors use the Site so we can improve it.
4. Categories of cookies we use
4.1 Strictly necessary cookies
These are required for the Site to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences or filling in forms. No consent is required for these, but you can set your browser to block them — though parts of the Site may then not work.
4.2 Performance and analytics cookies
These help us understand how visitors interact with the Site (e.g. which pages are most visited) so we can improve it. We use Google Analytics 4 for this purpose. The information is aggregated and, where possible, anonymised. These require your consent.
4.3 Functionality cookies
These enable enhanced functionality and personalisation, such as remembering your preferences. These require your consent.
4.4 Targeting / advertising cookies
We do not use targeting or advertising cookies on this Site, and we do not allow third parties to set such cookies through it.
5. Cookies currently in use
| Cookie name | Provider | Category | Purpose | Duration |
|---|---|---|---|---|
l30_consent |
Latitude 30 Advisors (first-party) | Strictly necessary | Stores your cookie consent choice (accepted or rejected) so we do not re-ask on every page visit. | ~180 days |
__cf_bm |
Cloudflare | Strictly necessary | Bot management for the Cloudflare Turnstile challenge on the enquiry form. Only set when the form is loaded and the Turnstile widget is active. | ~30 minutes (session; only set when the enquiry form is used) |
_ga |
Google Analytics 4 | Analytics (consent required) | Distinguishes unique users by assigning a randomly generated client ID. Used to calculate visitor, session and campaign data for Site analytics reports. | ~2 years |
_ga_F263DLLJE6 |
Google Analytics 4 | Analytics (consent required) | Persists per-property session state, distinguishing individual sessions for the GA4 property identified by the measurement ID in the cookie name. | ~2 years |
The _ga and _ga_F263DLLJE6 cookies are only set if you click Accept all or enable analytics in Preferences. They are not set if you click Reject.
6. Third-party cookies
Some cookies are placed by third parties providing services on our behalf — specifically Cloudflare (bot protection / Turnstile) and Google Analytics 4 (analytics, with consent). We do not control these cookies; please refer to the relevant third party’s own privacy and cookie policies for more detail.
7. Managing your cookie preferences
You can manage non-essential cookies in the following ways:
- Consent banner / preference centre — when you first visit the Site you can accept or reject non-essential cookies, and you can change your choice at any time via the Cookie settings control in the footer.
- Browser settings — most browsers let you block or delete cookies. See your browser’s help pages (Chrome, Safari, Edge, Firefox) for instructions. Blocking all cookies may affect how the Site works.
- Google Analytics opt-out — Google provides a browser add-on to opt out of Google Analytics across all sites.
8. Consent
When you first visit the Site, we ask for your consent to set non-essential cookies. Strictly necessary cookies are set automatically because the Site cannot function without them. You can withdraw or change your consent at any time through the Cookie settings control in the footer, and we record your consent choices so we can demonstrate compliance.
9. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, our practices, or the law. The “Last updated” date and version number above will always reflect the current version, and we keep a record of previous versions.
For minor changes, updating this page and the “Last updated” date is sufficient. For material changes — in particular, where we introduce new non-essential cookies or use existing cookies for new purposes — we will re-display our consent banner and ask for your fresh consent before those cookies are set. Continued use of the Site is not treated as consent to new non-essential cookies.
10. Contact us
If you have questions about our use of cookies, contact:
Latitude 30 Advisors Ltd16-18 New Bridge Street, London EC4V 6AG, United Kingdom
Email: contactus@latitude30.co